Share Kenneth Alexander: Industry’s regulatory future is in-play as live sport resumes June 15, 2020 Share SBC Digital Summit Latinoamérica’s Land-Based 2.0 track to focus on casinos, lotteries & payments June 11, 2020 Related Articles HBLB ups prize money commitment by 50% July 31, 2020 StumbleUpon Submit Aiming to bring some much needed innovation to the pool betting landscape, britbet recently unveiled a plethora of new pool betting markets, as it looks to grow the value and target market of pool betting. We spoke to David Williams, the Director of Communications at britbet who detailed the importance of britbet’s fresh approach to pool betting, as well as how it can elevate the overall value of horse racing as a betting product. SBC: How important is it that britbet is taking a fresh approach to Pool betting?David Williams: Every element of the betting landscape has experienced high levels of innovation in recent years with the exception of the pool betting environment. We are firmly of the view that it is crying out for innovation around products, bet types and the interaction of customers with britbet on-course and online. We’re confident that a combination of fresh thinking, innovative products and technologies will help to promote our partnership approach to pool betting which is by racing, for racing. Our 55 partner racecourses are incentivised to promote pool betting to their racing audiences and with their significant reach they can amplify an approach which we know will resonate with customers who care as much about the sport as we do. SBC: Can detail further the different bet types you’re offering to pool betting players?Whilst there will be some reassuring familiarity around some of the key bet types currently in the marketplace, we are augmenting that range with some exciting new bet types that – in time – we hope to prove really popular. Our First Four and First Five correct-order bet types are new to UK audiences but will frequently carry some really big pool guarantees which will appeal to customers who wish to have a crack at life-changing returns. Some of the innovations we are introducing around our multi-leg bets which will include exciting aspects such as Cash Out and syndicate opportunities – are genuine firsts for the industry and we are working on ways to generate the levels of excitement we believe they warrant. The significant pool guarantees that we are promising will help to ensure that specific customers and groups of customers are rewarded with effective rates that are very competitive and better than existing industry norms.SBC: With the new bets you’re introducing into pool betting, what type of market are you looking to open pool betting up to?As we motor towards our July launch we are firmly focusing on the 5 million+ customers who will come into contact with britbet in our first year. For a start-up operation we have that enormous advantage of potential customer-base and we are determined to get that right. We know we have infrequent racegoers who might only visit their local course once a year and for those customers we will promise a welcoming and elevated level of service, the opportunity of FreePlay options and some easy-to-access betting opportunities. For the more regular racegoer we know that our “by racing, for racing” positioning will resonate with their love of the sport and its sustainability, but we also know that our success will be even greater if our products and our value proposition is pitched correctly.For sports bettors, the innovations we bring, such as Cash Out, will align pool betting with many of their other products, especially football, and we hope to prove to this audience that pool betting can be relevant, appealing and exciting. We have an enormous range of potential customers and will target each of them with focused marketing and comms efforts.SBC: How much can innovation in pool betting help to elevate the value of horse racing as a betting product?We’re in no doubt that pool betting is ripe for growth. It is the most significant aspect of the racing betting ecosystem that has been under-exposed and we are keen to correct them with our energy, vision and innovation. We’re also wide awake to the reality that – culturally in the UK, at least – fixed-odds and guaranteed returns are the starting point for the majority of race-going customers, so the challenge is not insignificant. We need to get the education piece right and it will take time to bring the scale of customers over that we aspire to, but that is a challenge we are relishing, and with a cocktail of exciting products and a very clearly defined message that britbet supports the racing industry, we are hopeful of making the right kind of difference.”SBC: How much can innovation in pool betting benefit the retail betting market?As we move towards launch, the retail betting market is not a core priority for britbet and we are focusing much more so on the opportunities we have through our partnership model with the 55 racecourses and the customers it will bring our way. Over time, we will look to engage with enthusiastic operators who value the racecourse-led partnership that sustains the britbet brand and believe that our products and innovations will ultimately prove appealing to a wide range of potential B2B partners.
Manchester City captain Vincent Kompany believes the Premier League title race is destined to “get messy” with Arsenal joining the champions and Chelsea in a three-way battle. Ten-man City fought back from a goal down to draw 1-1 with Jose Mourinho’s table-toppers on Sunday, leaving the Londoners three points clear at the summit.Southampton and Aston Villa occupy are second and third in the table but are unlikely challengers in the long run, meaning the Gunners and City look likeliest to lead the chase. The weekend showdown at the Etihad Stadium was billed as the battle of the big hitters but Kompany believes Arsenal, who are one point better off than City and four off top spot, are ready to make it a scrap at the summit.”It is not fair to call it at the moment,” said Kompany.”First of all we are not even close to Chelsea yet. Secondly, I have seen good things from Chelsea but I have seen maybe better things from Arsenal, so I guess it will all be about consistency and, with the Champions League, it will get messy around December.”It is too early to call. Five points is nothing but Chelsea have five points more than us, it is as simple as that. But it will get messy in December and January as it always does – or at least the last six years I have been here it has.”Kompany was in commanding form on Sunday, shutting down Diego Costa in a manner no other defender has yet managed this season. It seemed improbable that Mourinho’s side would have scored had Pablo Zabaleta not been sent off in the 66th minute, with Kompany well partnered by debutant Eliaquim Mangala.The £32m Frenchman has had a lengthy wait for his first taste of English football but was muscular and dependable in a tough opening assignment. “He was tremendous,” said Kompany. “I don’t think he’s played for five months. “I think it is up to him how good he could be but it looks like he is eager to progress, which is important at his age (23) as he is still young.”Obviously you can see he has all the basics to be more than a good defender. He will need some time, like everyone else, and with time he will improve. Going by this performance you will be looking forward to what he can achieve.”As for his own display, where he at times dominated seven-goal Costa, the City skipper added: “I loved it. I live for those moments. “People who know me know I want nothing else than to play against the big strikers week in, week out and I enjoyed every minute of it.”Lampard praiseWhile Zabaleta’s red card eventually led to Chelsea’s opener through Andre Schurrle, there was a dramatic finish in store as Frank Lampard stepped off the bench to level against his employers of 13 years. Having been cheered onto the pitch by the away fans, Lampard predictably declined to celebrate.He is only in Manchester until the new year, when he starts life at New York City FC, but Kompany is pleased to have a player of his stature around until then. “I have said it before, he was looking really good in training and it is one more player with a lot of experiences, he has won a lot of trophies in his career and in moments like this he keeps his head cool and just finishes it,” he said. “He could even have had a second but I guess that could have been a bit too much.”