It’s likely no surprise that digital media outlets are quickly capturing the worldwide sports audience. Websites and social outlets such as YouTube, Facebook, and Twitter regularly share the latest great catch or slam-dunk via video, tweet, or “like.”Yet television still has an enormous grip on millions of fans around the globe, in particular during live sporting events with international appeal, such as the Olympics or the World Cup.“Television is still the best marketing platform for sports,” said Marcelo de Campos Pinto during a panel discussion at Harvard Law School (HLS) on Tuesday, “not just because of its reach, but also in terms of the capacity of grabbing the highest percentage of the advertising markets throughout the world.”De Campos Pinto, who works with TV Globo, the fourth-largest media network in the world and the largest media production center in Latin America, said 70 percent of the revenue generated by the most recent World Cup in Brazil and the Olympic Games in London came from television broadcasting rights.But that landscape is shifting, he added, and TV will have to adapt if it’s going to keep up. “In order to survive,” said De Campos Pinto, “TV has to live with the concept of TV everywhere. You must be able to channel NBC on a mobile device, in the subway, in the buses, in the taxis, at home, at work, everywhere. And it doesn’t matter if you are going to use a laptop, an iPad, a mobile phone, or get access from the TV that is at the airport … we have to carry the signal through all and any kind of ways of transmission that are in existence at a given point.“The big question mark here is when the shift of the revenues is going to move from the TV to the digital medium,” he added. “I think that that will happen when the digital media becomes exclusive rights owners of the important sports competitions.”The discussion on the future of the sports business model was sponsored by HLS’s Brazilian Studies Association and its Committee on Sports and Entertainment Law. The panel, moderated by Charles Nesson, the William F. Weld Professor of Law and co-founder of Harvard’s Berkman Center for Internet & Society, included Harvard Business School’s Richard P. Chapman Professor of Business Administration, emeritus Stephen Greyser, and sports law specialist and HLS lecturer on law Peter Carfagna.“In order to survive,” said Marcelo de Campos Pinto of Globo TV (pictured), “TV has to live with the concept of TV everywhere. You must be able to channel NBC on a mobile device, in the subway, in the buses, in the taxis, at home, at work, everywhere. Rose Lincoln/Harvard Staff Photographer“What we’re here for is the recognition that big sports is at a transition point,” said Nesson, adding that the Internet’s increased ability to follow “what’s happening, what’s about to happen, and what has happened [means] the question of the sports business model for the future is increasingly critical.”For panelist Marcel Pereira Marcondes, the marketing vice president for Anheuser-Busch InBev, a multinational beverage and brewing company, keeping up with that shifting business model has meant changing the company’s approach to sponsoring major sports competitions.During the 2104 World Cup in Brazil, Budweiser, the official beer sponsor, took over a five-star hotel in Rio de Janeiro adjacent to the famous Copacabana beach. The hotel became a key driver of social media content by hosting Bud-sponsored events and offering visitors access to an on-site Instagram booth and Facebook studio so they could instantly share their experiences with friends.“We need to reinvent ourselves because suddenly we are not anymore a sponsor, we are not anymore a product,” said Marcondes. “We need to become content creators, content producers, content generators, because it’s not enough anymore for people to see our logo.”On Twitter, video clips have begun upstaging pithy tweets and are fast becoming a boon for fans and advertisers.Glenn Brown manages Twitter Amplify, a partnership program with media companies that markets content to advertisers. Twitter launched a video campaign in 2012, partnering with ESPN and Ford. The companies provided embedded clips of college football games in Twitter posts that were introduced by brief Ford ads.The expanding Twitter program hopes to capitalize on the second-screen trend of consumers who use another electronic device like a mobile phone or computer while watching television so they can instantly shoot a note to a friend after a big play, tapping into the excitement of sharing a sports experience in real time.The idea is “hey, this big play just happened,” said Brown, “and here’s something to share with your friends.”
Celebrate the longest day of the year and mark the beginning of summer with the Harvard Museums of Science & Culture (HMSC)! While museums are not open to the public just yet, HMSC is hosting a special livestream on June 20, starting at 10 a.m. to learn about the scientific and cultural significance of the summer solstice and to enjoy an uplifting community event.Attendees will participate in a virtual field trip to the Stonehenge UNESCO World Heritage Site in England, the famed English prehistoric monument, to learn why the site was important to the prehistoric peoples who built it. The field trip will be presented by the site’s curator and historian from English Heritage and moderated by Jane Pickering, William and Muriel Seabury Howells Director of the Peabody Museum of Archaeology & Ethnology.Attendees will also travel to Cuttyhunk, Massachusetts to explore the world of oysters with Harvard undergraduate Skylah Reis ’21 as a guide to explore the world of oysters, a summertime specialty. Astrophysicist Henry Winter will discuss the importance of solstices to mark time throughout history from the Stone Age to the Rocket Age.Throughout the day, the celebration will host uplifting musical performances presented by the Pan-Latin ensemble Sol y Canto, Fabio Pirozzolo, and Shelley Otis, who will showcase Celtic and Southern Italian melodies, and Cambridge-based Kuumunity Collaborations who will sing selections that speak to the present and motivate us towards a better future. A practitioner from the David S. Rosenthal Harvard Center for Wellness and Health Promotion, Andrea Heller, will also lead a short restorative-yoga session.Explore activities to do at home such as making a flower crown and creating a MERGE cube to explore 3D museum objects. Check out more solstice-inspired HMSC Connects! offerings such as a podcast interview with Munazza Alam, Extraordinary Things — an in-depth look at solstice-themed objects from all four Harvard Museums; solstice-themed coloring pages from the Museums’ new “Drawing Upon the Collections” coloring-page library; a new solstice-themed Family enews and Story Time; and nature-inspired posts from the new Explorers Club Instagram.During the event, attendees can participate in live question and answer sessions with speakers.RSVP to receive the full program and livestream link: https://bit.ly/VirtualSolsticeRSVP.
Sign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York September 27 & 28 mark a rare celestial event.First, it will be a full moon. Second, the moon will be in perigee—its closest proximity to Earth along its elliptical orbit. Third, the moon will be undergoing a total lunar eclipse, whereby it passes directly behind the Earth, cloaked in its shadow. The latter positioning will give the moon a blood-red tint, thus, the return of the ominous, so-called “Blood Moon.”NASA states the full perigee moon appears up to 14 percent larger and up to 30 percent brighter than when it is at its farthest Earth approach, called its apogee. Thus, this upcoming September 27 & 28 lunar phenomenon, dubbed a “SuperMoon” in the 1970s by astrologer Richard Nolle, will be bigger, brighter (before it dims and goes dark)—and blood red.Some believe Super Moons, such as this lunar giant photographed Oct. 8, 2014, foretell of natural disasters and even the Apocalypse. The rare Blood Moon Supermoon will return on Sept. 27 & 28, 2015, inciting similar fears. (WikiMedia Commons)This extraordinary cosmic convergence has once again sent intergalactic chills down the spines of countless Web surfers, Doom’s Day prophets and religious folk across the globe who fear its blood-curling horrifying hue and gigantic size are omens of great calamity and upheaval—even a bone-shivering signal of the Apocalypse. Such foreboding anguish and dread is not extraterrestrial (See what we did there? #SuperMoon #BloodMoon #powww) to such interstellar happenings. The March 19, 2011 SuperMoon—also a full moon at lunar perigee—incited fears across the globe of natural disasters and other worldwide catastrophes. (It came on the heels of the 9.0 undersea megathrust earthquake—known as the 2011 Tohoku Earthquake and Tsunami—which pulverized Japan and spawned devastating tsunamis that claimed more than 15,000 lives and caused nuclear meltdowns at the Fukushima Daiichi Nuclear Power Plant.)Click Here For More Photos Of A SuperMoonNolle, who publishes astrological predictions on his website astropro.com, has much to say about this upcoming lunar leviathan. His “September 2015 Forecast” warns not just of the havoc caused by the impending lunar eclipse and SuperMoon, but also of untold solar and geophysical events resulting from a “Mercury Max”—“a phase in the Earth-Mercury-Sun relationship,” he explains, “when Mercury swings around from behind the Sun to catch up and pass the slower orbiting Earth. As it does this, Mercury draws closer and closer to our home planet, until it reaches its perigee… At this time, Earth, Mercury and the Sun are aligned with Mercury in the middle, passing between us and the Sun.”All these happenings equate into one hell of a month, according to Nolle. Among some of the mayhem, he predicts heightened risks of solar and geophysical storms, extreme tidal surges, and volcanic and seismic events. “September shapes up to be the biggest geophysical news story of the year: two eclipses (one of them a SuperMoon) plus a Mercury Max make for a lot of turbulence in Earth’s crust, seas, atmosphere and magnetosphere,” he foretells. “It all adds up to a huge potential for powerful storms and seismic activity; along with an increase in solar storms that heighten risks for breakdowns in electrical and electronic equipment—including the bioelectric field that is human consciousness. Sometimes the world can feel haywire and out of control. This month looks like one of those times.“Bringing up the rear this month is the September 28 total lunar eclipse full moon at 4°41’,” continues Nolle. “This one occurs just a couple days before the Sun’s inferior conjunction with Mercury, the anchor point of the current Mercury Max cycle. This points to a heightened risk of a solar storm outburst sometime between September 27 and October 1, which is more or less contiguous to the September 25-October 4 SuperMoon geophysical storm window. This very strongly suggests an unusual outbreak of strong storms and seismic activity (including volcanic eruptions) during this particular SuperMoon stress window.“Being astronomical in scale, a SuperMoon is at least potentially planet-wide in scope,” he continues. “Aside from the obvious targets—the coasts for extreme tidal surges, and known volcanic and seismic risk zones—the atmosphere gets a good SuperMoon stirring that can manifest as powerful storms packing high winds and heavy precipitation just about anywhere.“With this in mind, even though I don’t live anywhere near (nor plan to visit) any tidal basins, volcanoes or seismic hot spots during the September 25-October 4 SuperMoon shock window, I still plan to make sure the bottled water, canned and dried foods and other emergency supplies are ready to hand; just in case,” adds Nolle. “That said, it doesn’t take more than a cursory glance at an astro-locality map for the September 28 SuperMoon to recognize that this one is a complex snare of risk lines. This is due to the fact that so many planets join the Sun and Moon in making important configurations in the sky at this time.”Just as in 2011, NASA has taken to cyberspace to provide scientific data on this latest lunar flyby and perhaps quell some of the anxiety surrounding any alleged adverse effects the moon’s close proximity would render on Earth.On Aug. 31, NASA published an animated feature video about the rare rendezvous, which doesn’t make it seem all that frightening at all.Watch video here: On Sept. 1, Jane Houston Jones from NASA’s Jet Propulsion Laboratory in Pasadena, Calif. published a post and podcast on nasa.gov about the Blood SuperMoon, too. [Listen To NASA’s Jane Houston Jones’ Blood Moon SuperMoon Podcast HERE] Her explanation counters Nolle’s assertion on his website that he coined “SuperMoon” decades ago, and also tones down the extraordinariness of the event. “On the evening of September 27th, observers in North and South America will see a long total lunar eclipse—lasting 72 minutes. This eclipse is also visible in Europe and Africa,” she explains. “It’s the night of the harvest moon—the full moon closest to the September equinox. “Sometimes a full moon is called a “supermoon”—a term coined just a few years ago,” she continues. “A supermoon is a new or full moon which occurs when the moon is at or near its closest approach to Earth in a given orbit.“There are four to six supermoons every year on average, so they’re not unusual,” adds Houston Jones. “You won’t really be able to see the difference between this full moon and any other one with your eyes. It’ll only be about 7 percent larger. The moon is 221,000 miles from Earth this month, as opposed to the average distance of 239,000 miles.” She and NASA’s assertions have done little to squash the fears of so many who fear the Blood-Red SuperMoon as an ominous harbinger of horror and dread, however. A Sept. 1 article in Christian Today titled “‘Blood Moon’ This September Could Be Biblical Sign Of Apocalypse, Pastors Say,” for example, begins by quoting the Bible:“In Acts 2:20, Peter the Apostle, warned of these signs of the Apocalypse: ‘The sun will be turned to darkness and the moon to blood before the coming of the great and glorious day of the Lord.’“Similarly, Revelation 6:12 described the same Apocalyptic signs: ‘I watched as he opened the sixth seal. There was a great earthquake. The sun turned black like sackcloth made of goat hair, the whole moon turned blood red,’” it continues.The article goes on to tell how two pastors—Mark Blitz and John Hagee—believe the Blood-Red Supermoon could be telltale signs of the potential oncoming Apocalypse, citing its timing as the last of the four so-called “Blood Moons” within the last 18 months, its close proximity to Pope Francis’ visit to the United States, and the increase in global seismic activity in recent years.One thing’s for sure, dear readers. The Sept. 27 & 28 “Blood Moon” “Supermoon” has captured the imaginations—and fears—of countless worldwide and will be a cosmic-lunar spectacular of epic proportions that viewers will remember long after its crimson hues fade back into the bright, white, familiar amber glow we Earthlings all know and love.
Sign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York A 23-year-old man was shot and killed in his hometown of Hempstead over the Fourth of July weekend, Nassau County police said.Hempstead Police Officers responded to Laurel Street for a report of a man lying on the sidewalk and upon arrival, they found LaDaniel McCloud suffering from multiple gunshot wounds at 5:41 a.m. Saturday, police said.The victim was pronounced dead at the scene.Homicide Squad detectives are continuing the investigation and ask anyone with information regarding this case to call Nassau County Crime Stoppers at 1-800-244-TIPS. All callers will remain anonymous.
Sharing is caring! HealthLifestyle Asthma link to premature births by: – July 13, 2011 Share Tweet Share By Helen BriggsHealth editor, BBC News websitePregnant women with asthma need regular monitoringWomen with poorly-managed asthma have a higher chance of giving birth early or having a small baby, a review of evidence suggests.Experts in Australia and the US also found a link with other complications, including pre-eclampsia.They say women with asthma should be monitored at least monthly during their pregnancy.An asthma charity said mums-to-be should also eat a balanced diet and not smoke.The researchers looked at asthma studies involving more than a million pregnant women published between 1975 and 2009.They found women with asthma gave birth to babies weighing on average 93g (0.2lb) less than the babies of mothers without asthma.Having asthma increased a mother’s risk of pre-eclampsia by at least 50%, while risks of pre-term birth were increased by about 25%.Peter Gibson, of the Centre for Asthma and Respiratory Diseases at the University of Newcastle and Hunter Medical Research Institute in Newcastle, Australia, is a co-researcher on the study.He said: “Some of the reported complications may be minimised by effective asthma management strategies and it is important that this group of women and her developing baby are monitored regularly.”Asthma medications themselves do not seem to have direct effects on the mother or baby during pregnancy, experts said in the study, published in the journal BJOG: An International Journal of Obstetrics and Gynaecology.The journal’s editor-in-chief Professor Philip Steer said the main message to pregnant women with asthma was to make sure their symptoms were managed properly.He said: “It’s important to optimise your treatment to lower your risk of a preterm birth or a small baby.”Support and adviceLeanne Metcalf, Assistant Director of Research at Asthma UK, said the research would help make healthcare professionals more aware of the importance of effective asthma management during pregnancy.“We encourage pregnant women who have asthma to be monitored regularly throughout their pregnancy and it is crucial that medical professionals are sympathetic to their concerns and provide the support and advice they need.“It is also important that all mums-to-be eat a healthy balanced diet and not smoke during pregnancy to give their baby the best possible chance of a healthy childhood.” 20 Views no discussions Share
Close Forgot password? Please put in your email: Send me my password! Close message Login This blog post All blog posts Subscribe to this blog post’s comments through… RSS Feed Subscribe via email Subscribe Subscribe to this blog’s comments through… RSS Feed Subscribe via email Subscribe Follow the discussion Comments Logging you in… Close Login to IntenseDebate Or create an account Username or Email: Password: Forgot login? Cancel Login Close WordPress.com Username or Email: Password: Lost your password? Cancel Login Dashboard | Edit profile | Logout Logged in as Admin Options Disable comments for this page Save Settings You are about to flag this comment as being inappropriate. Please explain why you are flagging this comment in the text box below and submit your report. The blog admin will be notified. Thank you for your input. There are no comments posted yet. Be the first one! Post a new comment Enter text right here! Comment as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Submit Comment Subscribe to None Replies All new comments Comments by IntenseDebate Enter text right here! Reply as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Cancel Submit Comment Subscribe to None Replies All new comments by Tracy McCue, Sumner Newscow â€” The Wellington sub-state basketball games are on for tonight (Tuesday) Wellington girls host Winfield at 7 p.m. The Wellington boys travel to Wichita Trinity at 7:30 p.m.â€¢The Wellington Middle School wrestling match has been cancelled for today.â€¢As you know Sumner County schools have been called today. Make-up day for two lost snow days will be announced soon.Other closures, cancelations, postponements or re-openings: â€¢The SRMC board meeting has been rescheduled for Friday, March 1, at noon at the board meeting. â€¢Caldwell recycling center is closed today.â€¢Friendship meals in Argonia, Belle Plaine, Caldwell, Conway Springs, Mayfield and Wellington will not be delivered.â€¢The Sumner County Courthouse is open for today.â€¢The Wellington Fitness Center will re-open at 10 a.m.If you have a cancelation or a change of an event due to the weather, e-mail us at [email protected]