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How to use charity involvement for positive market awareness

first_imgIf your credit union or bank marketing strategy doesn’t include community involvement during the holiday season, then you’re missing the mark.Consumers today—specifically millennials and Gen Z—are increasingly cause-driven. They buy from and work with brands they believe are making a difference in the world. A survey from Fortune magazine indicated that nearly two-thirds of millennials would prefer to work for a company who gives to charity. Thus, by showing a strong presence in the community, you’re already off to a great start in reaching these key demographics.So how can you maximize these charitable investments and see a direct return?It’s never easy to say “no” to donation requests this time of year, especially for those of us who are in the financial industry specifically to make a difference in others’ lives. But by saying no to some things, you’ll ultimately make a bigger difference with the dollars you do give. continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

REDC: Southern Tier awarded $88.9 million, considered ‘top performer’

first_imgThe money will be used for various projects around the Southern Tier. Tyoga Container — $5.2 millionBinghamton University — $5 millionUHS Chenango Memorial Hospital — $1.5 millionCity of Hornell — $1 millionUpstate Farm Cheese, LLC — $1.55 millionVillage of South Corning — $1 millionTown of Owego –$2.148 millionCornell University — $1.2 millionTompkins County Chamber of Commerce Foundation, Inc. — $4.5 million Some organizations that were awarded the most money include: For the full list of awards, click here. The announcement came as part of the 2019 Annual Regional Economic Development Council Awards in Albany Thursday afternoon. Governor Andrew Cuomo announced that parts of the state will receive a total of $761 million to be used for economic and community development resources. (WBNG) — The Regional Economic Development Council (REDC) has awarded $88.9 million to the Southern Tier to be spread across various municipalities, schools and businesses.last_img read more