Part of Chameleon’s work at the early stage of design cncepts involved ‘Emotional Response Testing’, a technique it uses for eliciting user feedback on creative work.Jeremy Davis, Client Services Director at Chameleon, explained: “We set out to ensure that Breakthrough Breast Cancer stood out as an outstanding, innovative brand rather than a purely tactical platform. The website now portrays Breakthrough’s objectives and priorities and works as a key strategic tool. We’re thrilled that the insight gleaned from our research has also had organisation-wide, strategic impact.” Chameleon helps overhaul Breakthrough Breast Cancer’s website 7 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 23 May 2013 | News Digital charity specialist Chameleon has worked with Breakthrough Breast Cancer to redevelop its website with the aim of enhancing its online fundraising. In particular its work has focused on encouraging deeper engagement with existing supporters and creating relationships with new supporters.The new site is fully responsive and optimised to run on desktop, tablet and smartphone devices.Chameleon’s work included a content strategy that restructured existing content and developed new content. Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.